Part I – Pre-prohibition
This is part one (of five) in a series of the Beer Wars in America (primarily 1970-1990) and some before and after history. There are much better beer historians than me who would be far more accurate. At the end of each piece, I am going to include how the period in question effected a local brewery to me, Falls City. It adds a bit of individuality to a big picture story. And now let us begin.
In the beginning of America there was beer, and it was good, but it wasn’t really an industry so I am going to ignore it. The Mayflower had beer, Washington and Franklin brewed beer, some breweries existed on the Eastern Seaboard. But the exciting stuff happened with a combination of the industrial revolution and the German invas…ummm, immigration wave in the 19th century. This was followed by the commercial use of refrigeration and an industry was born.
Below is a not-so-random selection of mostly-German, mostly Midwest, breweries that were founded in the mid 19th century and would continue to play a major part in our story in the late 20th century. This list is by no means complete, but it gives you a flavor of the Germanic character of the industry in these days.
Yuengling, 1829, Pottsville
Falstaff, 1838, St Louis
Ballantine, 1840, Newark
Schaefer, 1842, New York
Pabst 1844, Milwaukee
Schlitz 1849, Milwaukee
Stroh 1850, Detroit
Blatz, 1851, Milwaukee
Anheuser-Busch, 1852, St Louis
Christian Moerlein, 1853, Cincinnati
Leibmann, 1854, Brooklyn
Hudepohl, 1855, Cincinnati
Miller, 1855, Milwaukee
Jacob Schmidt, 1855, St Paul
Heileman, 1858, La Crosse
Christian Schmidt, 1860, Philadelphia
Hamm, 1865, St Paul
Coors, 1873, Golden
Sterling, 1880, Evansville
Pfeiffer, 1882, Detroit
Anchor, 1896, San Francisco
The Seibel Institute in Chicago taught brewing in German up until World War I. The Brewmaster’s meetings at Budweiser were held in German up until about the 1960s. The inability to speak German limited a brewer’s advancement in the company in the first half of the 20th century.
Prior to this time, American breweries were based in the English tradition and were primarily Ales. Lager became King with the German influence. In 1873 there were 4,131 breweries in America, a number that would not be topped until late 2015. In the 60 years from 1865 to 1915, the amount of beer produced and the per capita drinking increased dramatically (from 3 to 18 gallons per capita per annum). However, the number of breweries decreased as industrialization and refrigeration allowed for larger breweries. See the chart below:
1865-1915
| Year | National Production (millions of barrels) | Number of Breweries | Average Brewery Size (barrels) |
| 1865 | 3.7 | 2,252 | 1,643 |
| 1870 | 6.6 | 3,286 | 2,009 |
| 1875 | 9.5 | 2,783 | 3,414 |
| 1880 | 13.3 | 2,741 | 4,852 |
| 1885 | 19.2 | 2,230 | 8,610 |
| 1890 | 27.6 | 2,156 | 12,801 |
| 1895 | 33.6 | 1,771 | 18,972 |
| 1900 | 39.5 | 1,816 | 21,751 |
| 1905 | 49.5 | 1,847 | 26,800 |
| 1910 | 59.6 | 1,568 | 38,010 |
| 1915 | 59.8 | 1,345 | 44,461 |
Source: United States Brewers Association, 1979 Brewers Almanac, Washington DC: 12-13.
Of course, by the next line in the chart, the number was zero. At least legally. But that is a story for another post.
At the beginning of the 20th century, Central Consumers Company, an alliance of Louisville breweries, had many of the taverns in Louisville under contract as “tied houses.” Basically, they had a monopoly and a contract to prevent the taverns from buying elsewhere. Some independent taverns and grocery stores refused to sign on and instead created a cooperative brewery in 1905 – Falls City. In 1911, Central Consumers tried to buy out Falls City, but the owners chose not to sell. Falls City would continue to grow and succeed until a horrible shadow fell over the country with the 18th Amendment.
But there is a point to this part of the story – even in the face of monopoly, there isn’t a need for the government to fix the problem. The plucky upstarts were able to succeed without subsidy and without selling out. It’s a libertarian success story … for now.
I. Let us start with the premise of this thought experiment. A group of libertarians discovers a previous unfound island or planet or whatever. Either way, whether on sea or through space, I am pretty sure the ship is named Der Sausagefest. This land is entirely undeveloped. Their established minarchy will never spend any money it does not already have in its coffers. The land needs to be divided in a just manner. So they decide: We will divide the land into parcels and auction off the parcels. However, the auction won’t be for the price of land, the bidding will be the amount of land tax you (or any future owners) are committing to pay on the parcel each year going forward for all eternity. The land itself will be free, and come with complete property rights, except for being encumbered with the tax.
II. So how do we get from here to there? We really can’t. Without a tyranny, we can’t take all the land and auction it off. The land has improvements anyway. It would take a series of nukes to unimprove the land. The good thing about the auction was it valued the land tax properly. If we implemented one, it wouldn’t be done that way. A rate would be set, valuations would be calculated, and a crappy fiat money system would be used that wouldn’t allow anything like a stable pricing system. Humans would be involved and they screw everything up. Plus, people did pay for their land, and some of them oppose the idea of having to pay rent on it forever, too. Even if it did mean getting rid of every other form of taxation. Like any change in the tax system, there would be winners and losers (even if overall taxation was cut to a level that we won big overall), which is why it is so hard to make a change.